There are few sensations that compare to the feeling of being wrapped in a fluffy, cosy luxury soft bath towel after a long and relaxing shower or bath. But eventually, even the best luxury soft bath towels can start to seem, well, less soft, and become rough, limp or even discoloured. If you’ve ever asked yourself how to keep your towels as soft and plush as the day you first put them into commission, look no further. And now, let’s discuss how to safeguard your investment in daily comfort.